Release date:2018-12-23
携手FUSE打造新零售「红人货架」
携手FUSE打造新零售「红人货架」
发布日期：2019-03-29 13:56
2019年上海时装周上，红椒易联手新零售智能货架提供商FUSE，共同推出「红人货架」。
KOL营销逐渐掌握了更多的话语权，红椒易与FUSE联合打造红人IP货架。通过合作孵化爆款流量商品和内容。让KOL为自己的品牌代言。O2O模式接入KOL流量，助力KOL和粉丝之间的“种草”和互动，结合产品带给品牌和流量之间的双向变现。
「红人货架」是整合内容+新零售的商业模式，品牌和KOL将会以智能货架作为线下媒介，以“内容＋体验”的模式打动消费者，从而得到有效的线上推广以及精准的线下曝光。
.‘Influencer Shelf’ is an integrated method in influencer marketing, providing ‘content + experience’ to consumers.
Influencers play an important role in shaping decisions of what their followers buy. In order to convert this type of influence directly to sales, Hongjiaoyi worked with Fuse, a retail platform, to present ‘Influencer Shelf’ to fashion shoppers during the Shanghai Fashion Week 2019.
HongJiaoYi curated influencer created contents to drive traffic to the smart shelf offline, where people can experience the products themselves; meanwhile offline traffic was directed to the influencer where people can learn more about the products and place orders online.
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