硕腾 Zoetis宠物主达人推广
硕腾 Zoetis
宠物主达人推广
Zoetis硕腾为全球动物保健行业领导者，从2018年起尝试针对普通宠物主的品牌推广。红椒易为Zoetis策划了自媒体投放策略，覆盖微信，微博，抖音，B站，小红书五大主流社交媒体平台。通过多种内容形式和生活化内容场景的呈现方式，深度沟通产品优势，同时产出的优质原创内容可以作为品牌资产进行再次传播。
Zoetis, the largest global pet health company, began its direct-to-consumer marketing in early 2018. Since then Hongjiaoyi has implemented influencer marketing strategies for Zoetis, covering leading social media platforms WeChat, Weibo, Tiktok, Bilibili & Redbook. Various creative forms of content were presented in real-life scenarios making Zoetis products and their advantages very memorable to pet owners.