飞利浦 Philips红人定制营销
飞利浦 Philips
红人定制营销
红椒易长期合作品牌，红椒易为飞利浦不同消费电子产品度身定制红人推广策略，除在自有社交平台上进行产品推介，还邀请红人作为嘉宾参与包括天猫品牌日等活动。
熨烫机与护眼仪产品同时参与红椒易联手新零售货架FUSE在2019上海时装周推出「红人货架」活动。
Hongjiaoyi has a close long-term collaboration with Philips in providing customized influencer marketing strategies for its range of consumer electronic products. Hongjiaoyi curates promotion of Philips via Chinese social media. In a first, HJY invited influencers to attend brand-day events for touch-and-feel interaction between brands and influencers on one hand and influencer and followers on the other. Hongjiaoyi promoted Philips products at FUSE ‘Influencer Shelf’ during the Shanghai Fashion Week 2019.