SKII代言人品牌战役
SKII
代言人品牌战役
红椒易长期合作品牌，通过情感及娱乐KOL对品牌产品代言人和合作明星进行深度解读，讲述品牌内核，与产品导向的售卖传播形成消费者记忆差异，丰富品牌传播层次。并利用微信小程序电商沟通实现品宣到销售的闭环。
Hongjiaoyi has established a strategic collaboration with SK-II to unlock and optimize SK-II core brand value in China. HJY guides and supports influencers in building their stories around the brand ambassadors and celebrities to present a compelling narrative. This branding approach appeals to consumers on an emotional level through entertaining influencer content that is lasting and memorable . Hongjiaoyi helped close the loop from branding to sales by inserting E-store mini programs into influencer content.