爱彼迎 Airbnb
中国首次KOL内容深度合作

案例-airbnb
红椒易牵线Airbnb和国内民宿自媒体「一人一城」进行内容定制深度合作。「一人一城」对Airbnb在日本、韩国和泰国三地评分最高的12位房东进行深度专访,全系列在微信单一平台阅读量高达数百万,精准覆盖环球旅行和精品民宿爱好者。

Hongjiaoyi worked with Yiren Yicheng, the top hospitality influencer in China, to promote the Airbnb experience. After conducting a series of in-depth interviews, 12 highest ranked Airbnb hosts in Japan, South Korea and Thailand were introduced to Chinese travelers. These stories attracted over one million views on WeChat alone.