美素佳儿 Friso天猫直播
美素佳儿 Friso
天猫直播
红椒易协助美素佳儿发起品牌历史上最大规模的一次天猫直播。摒弃“明星＋事件“的品牌直播常见模式，充分利用品牌差异化优势——百年荷兰自家牧场，以真实牧场主奶农和他的奶牛作为直播的明星，辅以天猫站外母婴红人的直播预热，并采用”现场直播＋PGC＋电商“的新模式，使消费者直观感受到美素佳儿奶粉的优质奶源。
Hongjiaoyi supported Friso launch the largest Tmall broadcast in brand history. In an innovative approach, instead of common Celebrity + Event”branding broadcast, Hongjiaoyi highlighted the brand uniqueness. To emphasise and share a long history of trusted quality of the Friso family owned farms through generations in Holland, HongJiaoYi arranged for a Friso farmer and his cows to be on the broadcast in collaboration with influencers. Hongjiaoyi was able to drive significant traffic to this broadcast. The innovative “Broadcast + PGC + EC”method showcased to the customers the great quality of Friso dairy product and developed a relationship of trust between the brand and consumer.