波罗蜜 Bolome周年庆导购战役
波罗蜜 Bolome
周年庆导购战役
红椒易与波罗蜜共同挑选了APP上相比国内其他平台最有价格竞争力的美妆护肤产品列表，以“只卖当地店头价”为核心推广主题。在周年庆活动上，邀请20余位美妆／导购KOL在列表中选择5-6款进行真人体验，并向粉丝推荐。
Hongjiaoyi developed and executed a highly effective campaign titled ‘sold at local price’ for Bolome, an e-commerce platform for Japanese and Korean products. A list of competitively priced beauty and skincare products was created and 20 influencers were invited to Bolome anniversary event to try out the focus products and recommend to their audience. The campaign was notable for its reach and effectiveness.