惠氏启赋 Wyeth Illuma3社媒推广战役
惠氏启赋 Wyeth Illuma3
社媒推广战役
红椒易协助启赋Atwo借助母婴红人传播其“减少宝宝夜间哭闹””的喂养效果这一产品核心卖点，在品牌social video与母婴KOL的内容习惯中找到最优的内容结合点，为每一个合作红人制定详细的内容大纲，包括文字及漫画内容，全面提升传播和转化效果。
Hongjiaoyi combined the unique selling point of Wyeth Illuma3 with the exclusive style of each influencer through customized and personalized content. The campaign theme and the product features were effectively delivered by articles, videos and even comics and became a huge success.