公主邮轮 Princess Cruises品牌战役查看更多
公主邮轮 Princess Cruises
Princess Cruises launched its new brand message and TVCs in 2016. Hongjiaoyi created an influencer marketing strategy for the company for enhanced traveler interest in cruises and positioning Princess as the leading brand in this segment. The campaign received exposure to over one million individuals and resulted in 22,105 valid reservations.