公主邮轮 Princess Cruises品牌战役
公主邮轮 Princess Cruises
品牌战役
公主邮轮选择红椒易以协助其就2016全新品牌信息和广告TVC进行推广，并通过红人推介吸引用户参与报名。红椒易根据公主邮轮的品牌定位和人群定位，匹配自媒体联盟数据标签，为其推荐组合投放建议。投放项目实现过百万曝光量，并最终获得22,105个有效报名。
Princess Cruises launched its new brand message and TVCs in 2016. Hongjiaoyi created an influencer marketing strategy for the company for enhanced traveler interest in cruises and positioning Princess as the leading brand in this segment. The campaign received exposure to over one million individuals and resulted in 22,105 valid reservations.