贝睿思 BabyNes
2017「双十二」战役

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结合2016年欧洲杯热点，红椒易为BabyNes定制红人传播主题——“致信熬夜看球的爸爸”，能熬夜看球的爸爸，更能在BabyNes的帮助下化身完美奶爸。甄选微信母婴KOL进行联合推广并导流惠氏BabyNes官方微信。


Hongjiaoyi designed the influencer promotion theme for BabyNes , “A Letter to Football Dads” during 2016 European Football Championship. The campaign tactfully reached out to “dads who stay up to watch the games” with the help they need “to become perfect dads”. Carefully selected mom & baby influencers were able to drive traffic to BabyNes official WeChat account.