麦当劳 McDonald’s
亲亲甜筒日

201511150040121089
基于品牌主题活动机制，红椒易策划了“体验孩子眼里的一米世界”的内容主题，为品牌活动增加与消费者的情感共鸣。 红椒易联手粥悦悦、陈大咖等头部亲子红人围绕该主题进行定制内容，得到了用户非常积极的反馈。


Hongjiaoyi created a unique campaign for McDonalds that received critical acclaim for its creativity, emotional connect and effectiveness. HJY created and curated a beautiful campaign with mom &baby influencers with the captivating catchphrase “See the world in children’s eyes” to help McDonalds connect on a very personal level with its consumers.