咖世家 COSTA醇艺白Flat White知乎营销
咖世家 COSTA
醇艺白Flat White知乎营销
2016年Costa紧随星巴克推出全新单品「馥芮白」, 上海MRM//麦肯为整个项目的领头营销服务商，红椒易支持MRM//麦肯为Costa醇艺白产品口碑推广——邀请包括知乎平台资深咖啡爱好者和鉴赏者体验Costa醇艺白产品，并进行点评 。
Costa launched its flat white coffee in 2016, shortly after Starbucks’ flat white hit the market. Hongjiaoyi supported MRM /McCann Shanghai, the leading agency for Costa flat white in WOM promotions via Zhihu. The campaign was highly effective in the context and helped Costa maintain its popularity and status.